Why?
Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want
Are you struggling to get people responding to your marketing emails?
You’re not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!).
Even if people op
Small business owners, here’s your new game-changer: Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important.
In 2018, i
Choosing a brand name for your new business or product is usually the first thing you want to do; it’s
fun and exciting to decide on a name, design a logo and give your idea its own identity!
But before you hit ‘submit’ on that business registration or
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!
My clients commonly come to me when they’re stuck with their marketing. Even though they have a great ser
Marketing automation is a literal game-changer for businesses of all sizes.
In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads.
If we were using email marketing so
Nowadays the word in vogue is gratitude, but, do you understand why? Let’s start with the etymology of the word:
Gratitude
female noun gratitude
Like it or hate it, if your audience is online, they are probably on Facebook.
And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family.
Because your audi
As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it!
That’s why PR, or public relations, should be part of your business’ market
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.
You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legge
You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling.
By the time they make co
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing.
Well, guess what? I’m one of those people!
I talk about customer avatars a LOT, because aft
A mother always puts her children before herself, maybe you always your children, job and you are at number three. Or maybe first soccer, job, partner and number four is yourself….. When we put ourself at number 1 every time, we find ourself egocentr
It's time to face the 3rd most common oral health issue head on. Yes, we are talking about halitosis or 'bad breath' as we all know it. And, the reason why I decided to write about it is, one year into the dental school, this suddenly became the most
FINDING YOUR COURAGE WITHIN – YOUR UNSPOKEN SUPERPOWER
COURAGE
DO YOU HAVE IT? DO YOU WANT IT?
COURAGE IS PUSHING YOUR COMFORT ZONES and THE WILLINGNESS TO TRY AGAIN
Let me start with this, SH*T will not always work, that is ok BUT living a small life
I don’t know about you but for me, September always feels like more than just the beginning of a new month. The weather is starting to cool down, the kids are heading back to school, all of the businesses start to gear up for their busy months. There
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results?
Well, I think most businesses would be smart to use both!
However, they are totally different kinds of advertising so first you need to unde
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improv
